Viking Blog

Why do people sell new items?

October 14, 2011 8:55am

Classified sites are often associated with buying and selling used items. is a fast growing secure member-based online community to help people and businesses buy and sell both new and used items.

Here are just a few reasons people choose to sell new items:

Duplicates: When an individual gets a duplicate gift, they can easily turn to the Internet. It is safe and transparent to sell on, unlike many classified sites.

Not useful: As much as we all love Aunt Shelley, she might not have the best gift giving capabilities. Another reason why new items are sold on or other classified sites is because the item in question is not useful. But on that same note, you don’t want to offend Aunt Shelley by asking for a gift receipt to return the item.

Too risky to re-gift: If you’ve ever received a birthday or Christmas gift that you don’t like, won’t use, or already have, why not just re gift? When it comes to close family and friends, you may run the risk of re gifting to the wrong person. A re-gifter doesn’t want their secret exposed. can help you out of an awkward situation.

Making money: When you can resell an item for new online, regardless of the website, you are able to make money. This is particularly true for gifts that you didn’t buy yourself. So many individuals view it as free money. In fact, that is why you as a buyer can typically get a great deal. The seller is just thinking about any money they can get; therefore, they tend to sell for less than the retail value.

These are just a few of the many reasons why people sell new things online, namely on classified sites. So if you play your cards right, you are likely to come across some great deals with prices typically below retail value.

What's the best way to attract and build customer loyalty?

August 17, 2011 11:30am | Comments

Have you ever purchased a Groupon or thought about offering one to promote your business? If you have, it would be interesting to know your experience especially in response to a blog written by Jeff Gibbard who claims that Groupon does not make financial sense for businesses and that there are better ways to attract and build customer loyalty.

What do you think? I’ll look forward to receiving your comments.

Are you providing awesome customer service?

March 22, 2011 3:39pm | Comments

Does your Web Site have a contact page? And do you respond quickly?
14 Excuses for Lousy Responses
Why don’t businesses take inquiries from their website seriously? Here are 14 of the reasons I’ve heard or observed over the years . . .
1. Website inquiries are seen to be from “tire-kickers” just looking for information and seldom result in sales. If someone takes the time to ask for information, then they could be a serious customer at some point in time. Perhaps not right now, but it’s smart business to add them to your sales funnel and build relationships.
2. Website inquiries are sent to the wrong person in the organization. Are customer service requests going to your receptionist or your IT person and getting overlooked or ignored?
3. Website inquiries are sent to someone who is no longer working in the organization. When someone leaves, someone else needs to get their email and respond to it. Better still, make inquiry forms position-related and not sent to an individual person.
4. Website inquiries are sent to the wrong organization – maybe such as your web development company. This is dumb, but some businesses still let it happen.
5. Website inquiries are sent to someone in the organization who is already so busy they don’t notice or don’t care about the inquiry. This is a biggie.
6. Website inquiries get caught in a junk or spam filter. It’s kind of tragic, but it happens – all the time.
7. Website inquiries go into an inquiry database on the website, never to be seen again. This may be due to poor website administration, poor database management, poor reporting or poor alerts, but whatever the cause it is treatable.
8. Website inquiries often come from spammers, so the people in the business have just learned to ignore them. I once had a sales manager of a big company tell me this during a website planning consulting session “Most are spam, so we ignore them all.”
9. Website inquiries are often incomplete and are not taken seriously. Hey, the person has at least bothered to give you some information. They should not have to fill in a complex form filled with mandatory fields of data just to report an issue.
10. Website inquiries may be coming from competitors and get ignored. Well, it’s true. Your competitors may be “shopping you.” So, why not start showing your strength by providing great customer service rather than revealing your customer service weaknesses.
11. The Website inquiry form doesn’t work and so the messages aren’t sent properly, let alone read. Sadly, not all forms are tested thoroughly when built, and some break after being built. Learn to test your customer service processes regularly – and that includes website forms.
12. Website inquiries are not reported to management, and there is no tracking of response and resolution times and status of follow ups. Management 101: “What gets measured gets done.” Management 102: “What gets reported on to others often gets done better.”
13. There is no in-built escalation process in the system to escalate issues if inquiries are not responded to in an acceptable time-frame. Clever systems can do this. If it will provide better customer service and less risk to your business, then automate what you can when you can.
14. Website inquiries can come in at any time 24/7. No one is there to respond quickly. Unless you offer services across multiple time-zones, most customers will understand that you have working hours and you have non-working hours. The solution is to clearly set the expectations for when you will respond to inquiries, and say it right up front on the inquiry form. And if you are operating across time-zones, then have a system that will be there when you are not.
There are probably lots of other poor excuses I could add to this list, but these are a good start. What do you think? Have others you can share?

Craigslist “a cesspool of crime”

February 25, 2011 12:34pm | Comments

Classifieds site Craigslist has been linked with 330 crimes, 12 murders and 105 robberies or assaults in the United States last year due to anonymous interactions on the site, says a new study.

The study undertaken by AIM Group, which examined nationwide crime reports reported in local media coverage, concludes the anonymity on Craigslist is exploited by criminals across the country to rob, assault or even kill consumers as they try to buy or sell things like cars, apartments and furniture.

The report calls Craigslist “a cesspool of crime,” citing murders, rapes, robberies, assault and rental rip-offs as some of the examples. AIM concludes these are “everyday occurrences” on Craigslist, warning users that “the old rules of ‘meeting in public’ and ‘knowing whom you’re dealing with’ no longer apply.” End Excerpt]

This, my friends, is one of the main reasons we started working on building When we began, we wanted to create an “eBay” without the auction, and a “Craigslist” without the creeps. You have heard us say this time after time. And, security is our primary goal in developing the first online member based community to connect buyers and sellers in a safe and transparent way.

Recently, a kid was killed in Detroit after posting on Craigslist that he wanted to buy a smart phone. When he arrived at a meeting place; he was robbed, and killed by someone who answered his ad on Craigslist.

It’s important to have different levels of security for our members to enable them to choose which security level makes them feel most comfortable.

It’s difficult to carry the sofa you want to sell to a nearby Burger King to meet up with a potential buyer, so it’s a question of knowing who is coming to your house to look at the sofa. We are implementing different systems to have transparency and prevent people from hiding behind email addresses. Anyone can open a Gmail or Yahoo account, and hide behind it.

We are constantly evaluating new technologies and other ways of keeping the “riff raff” out, and welcome any suggestions you have to make even more secure and transparent.
Be safe,
Peder Blohm

Tips for Selling IN SEASON

January 4, 2011 3:35pm

A couple of weeks ago, a family “cleaned”out their storage and sold stuff for $3,200. Not bad! What do you have in your garage, attic or storage that you really don’t want or need anymore?

Simply surf the Internet and check out what others are charging for the same items. Then you will get an idea of how much to ask for when you post your item on

Sales work best in season. For example, summer and spring are best for bicycles, boats and other items for outside activities. Fall is a good time to sell children’s clothing, appliances, couches and other furniture. Winter is good for selling children’s overalls, skis, snowmobiles, etc. Strollers and car seats sell year round.

Take good pictures. Make sure the entire item is visible with sufficient lighting. Items should also be cleaned or polished.

Write short but informative descriptions. Include measurements if you sell furniture and if appropriate, where you purchased the item. Think of yourself as the buyer and include whatever you would like to know when purchasing online.

Tips on Selling your Stuff

November 12, 2010 11:23am | Comments

Have you ever wanted to sell your stuff online but weren’t sure how to do it? Or maybe you have tried it, but things just did not sell. Here are some tips that I hope will help you to sell your stuff online, easily!

You really want your ad to stand out. You want people to see your item description, see the photo and say “I want it BAD!” To get that reaction, follow these steps:

First, take a really good photo of the item. Make sure the item is clean and that you have good lighting. If there is more than a single item, take one photo of everything. For example, if you are selling your dining room set which includes a table, six chairs and a buffet and hutch, take a photo of the table, the chairs all together, the buffet & hutch, and a photo of the complete set. On, you can post up to five photos.

Next, you have to use an inviting and descriptive headline that will attract buyers. Instead of putting “dining room set,” use “Solid Maple Wood Dining Room Set – Table, 6 Chairs, and Buffet & Hutch”. Which link would you click? Exactly!

Finally, you have to describe your item completely. Without writing paragraphs of information, include all the details. Using the dining room set as an example, your description should include: brand name & store where purchased, type of wood, pieces included, any damages (if applicable).

It’s also wise to include your nearest intersection or town/city so people know where you are located and if you offer delivery. Otherwise, you may receive a bunch of emails from people checking to see if you live too far away. When posting an ad on ANY site, always be sure to use correct grammar and spelling. Quality is important and people want to make sure they aren’t dealing with someone sketchy!

A few tips when you finally receive that email or phone call from a potential buyer saying they want to purchase your item. Act Fast – Respond to their email as soon as you get it. The longer you wait to respond, the greater chance that the buyer has located something else. You want to sell your item fast, so respond to emails as quickly as possible.

Don’t Get Too Excited – Well, not right away. Just because someone says they want to buy your item and get your address and information, doesn’t mean they will actually show up when they say they will. I can’t tell you how many times I’ve been stood up by buyers. The best thing to do is keep all responses from potential buyers instead of deleting others just because one person says they will show up. Only delete buyers’ emails once your item has sold and you have the cash in your hand.

The best thing is the listing fee – ZERO DOLLARS! That’s right; it’s absolutely FREE to list things for sale on as we increase content and visitors.

Our website is receiving a steady and increasing amount of traffic and because of that, things usually sell pretty quickly. You do have to do a bit of work on your end though. It’s not just as easy as posting a picture of a “Coffee table for sale!” in the ad.

I hope these tips help you sell items online much easier. With a little bit of work and patience, you CAN clear out your stuff and make some MONEY in the process!

Excellent reasons for creating your own SHOP

November 8, 2010 4:47pm | Comments

One of the most frequently asked questions I’ve received is “What are the benefits of setting up a SHOP on”

Before I list several of the benefits, consider the traditional way of thinking about shops as “brick & mortar” locations such as a camera shop, a bakery, a dealership, a clothing store, etc. Today, more and more retailers have websites to introduce their products and offer you the ability to purchase items via an online shopping cart.

There are also an increasing number of businesses that have avoided the high cost of “brick & mortar,” and only sell products via e-commerce sites—-many in niche markets.

Then there are individuals who are “collectors” or have so much stuff that they’ve made a business out of selling items on eBay or Craigslist. Many of these people have expressed growing dissatisfaction with the increasing transaction costs or the lack of assurance that buyers or sellers are “who they say they are.”

With, there are 10 distinct benefits of creating a Shop:
1.Centralize all your items in one online location
2.Link visitors directly to your website.
3.Items in your Shop also appear in the Classified section of our website by product category.
4.Include up to five photos for each item/product in your shop.
5.Link each product in your Shop to your own online shopping cart, if available.
6.NO transaction fees.
7.Social media tools to help you market your products.
8.Strengthen your brand identity and visibility from locally to nationwide.
9.Help small businesses leverage their voice in the marketplace.
10.As we build content and traffic to, there’s absolutely no charge for you to sign up, open a shop and post as many ads as you’d like.

If you sell SERVICES, rather than PRODUCTS, we offer a place for you to do that as well.

The Viking Blog--September 20, 2010

September 20, 2010 12:36pm | Comments

Sweden is such a lovely, law abiding place. People rarely make false allegations, and typically respect their fellow person just as they want to be respected. So I was surprised reading in a Swedish online publication about two Stockholm schoolgirls who transgressed against their educators in a disturbingly technological manner.

These two schoolgirls wanted to know what was going on in the teachers’ staff room during a grading conference. Fortune temporarily smiled upon them as they happened to find a key to that very staff room. However, their next steps were slightly smart and mostly “stupid” at the same time. They went to a local tech store and bought some bugging equipment. Locating their inner Russian spy, they sneaked into the staff room and planted the bugs. They were prepared to listen in to the teachers and perhaps get some vital tips that might improve their academic standing.

I have no knowledge of how high their standing was at that very moment. But it probably fell, when one of the girls was reportedly so excited by such a clever move that she boasted about it on Facebook.

You know how it ends when you reveal your secrets on Facebook! You can be taken to court. And so it happened with these two schoolgirls who were reported for trespassing, “arbitrary conduct” and fined 2000 kronor (approx. $270) each. I wonder if they’ll get good grades though for listening to their teachers?

The Viking Blog August 23, 2010

August 23, 2010 4:08pm | Comments

Take it from a Viking—there’s probably no other country in the world that takes as many surveys as the Swedes. No matter what the subject is, the Swedes have either surveyed or will do a survey incorporating all possible statistics, segmentations, values and results.

I once read that someone had conducted a survey about how to prepare and serve Falukorv, large traditional Swedish sausage made of a grated mixture of pork and beef or veal with potato starch flour and mild spices. Another survey was made about how to prepare Lutefisk. You catch a cod, take out the bones, skin it, salt it, and hang it out to dry for several weeks until it hardens and smells like a dumpster! Then, bring it inside and soak it in lye for several days.

So, why the subject of surveys? I just read the results of another Swedish survey covering a topic of interest for us at After surveying a large number of Swedish families, it was learned that the average household in Sweden has approximately $3,450 (U.S.) “stuff” accumulating and collecting dust in attics, garages and basement storages. All were items that they were interested in selling. When asked to include items outside of the home, the amount rose to approximately $4,200 per household.

I’ve looked around our home as well, and there are plenty of items we can sell. What about you? Are there things you don’t need that could bring in some much needed cash during tough economic times? Don’t forget that one person’s trash may be another person’s treasure. And be sure to post them on

Yours truly,
Peder Blohm

Welcome to the Viking Blog!

August 4, 2010 11:23am | Comments

Why a Viking? Because many early merchants were Vikings! As founder of, I’m proud of my Viking heritage and look forward to sharing selections from “The Vikings’ Guide to Good Business.” The Vikings established business practices that are still useful today and will be invaluable when you explore and use MyNewMarketplace.

Here’s the first tip: Be cautious and honorable. When you go to your room, inspect your goods so they do not later suffer flaws, which will be attributed to you. But if your goods become flowed and you sell them, never conceal this from the buyer. Show him the flaws and then strike your bargain as you can. Then you will not be called a fraud.

In addition to sharing sales and marketing tips with you, I look forward to your comments, tips and recommendations for this exciting new online marketplace.

So, how did I start this new endeavor? Actually, the idea came to me more than five years ago, but it took several major challenges before I decided now is the time to bring this idea to fruition.

With the help of local businesses in Michigan including Essential IT, JCI Design and Margaux & Associates, we developed the first several steps in the evolution of And I feel very good about the results. We are not an eBay or Craigslist. We are a marketplace or an “eBay without an auction” and a “Craigslist without the creeps.” Now our task is to let people know that they have an alternative to other sites.

With, classified ads range from a low of $2 to $15. For example, a computer ad would be $3 while an ad for a vehicle costs $14.

One of the first questions is why isn’t it free to advertise while other sites are free.
Nothing is free. Each site in cyberspace needs revenue to survive. eBay charges both for placing an ad and a percentage of each item you sell. In addition, PayPal, which is owned by eBay, takes its part if you use it. Craigslist charges for job ads in larger cities, up to $75 per advertisement. Others charge when you place an ad, and then charge you more if you want to be placed higher on the list.

Have you suddenly received “offers” and spam after using a classified? Some sites sell your information. We will never sell your information and you’ll never be surprised when it’s time to finalize your ad. The cost is upfront and it’s transparent.

So take a look around and see how you can get results at a low price.

I would appreciate your comments and ideas about how we can better serve your needs and make it easier to use

Visit Margaux Associates: Integrating public relation strategies that work!